ABTA publie son rapport sur les tendances du voyage 2012
The Travel Association, today released its Travel Trends Report 2012, developed in association with the Foreign and Commonwealth Office, predicting that holidaymakers will be seeking value for money but not necessarily the cheapest holiday.
While the mid-market is expected to be squeezed, holidays that offer an authentic or specialist experience, and luxury and all-inclusive breaks, are all set to be popular.
Mark Tanzer ABTA Chief Executive said: 2011 has been a challenging year but the British public showed resilience when it came to their holidays and we expect a similar picture in 2012.
The squeeze on household spending looks set to continue and this is likely to see holidaymakers become more discerning about where they spend their money and what they get for it. This presents a good opportunity for travel companies to offer tailored, specialist and authentic experiences, as well as all-inclusive packages for the budget conscious, that provide great value for money.