The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for 2011
In 2011, the Americas region reported a 4.2-percent increase in occupancy to 60.2 percent, a 3.8-percent gain in average daily rate to US$104.26, and an 8.2-percent jump in revenue per available room to US$62.79.
Among the key markets in the region, Santiago, Chile, reported the largest occupancy increase, rising 9.4 percent in occupancy to 71.5 percent, followed by Mexico City, Mexico (+7.9 percent to 62.5 percent), and Miami, Florida (+7.4 percent to 75.6 percent). Vancouver, Canada, experienced the largest occupancy decrease, falling 1.9 percent to 66.6 percent.
Three markets achieved double-digit ADR increases for the year: Sao Paulo, Brazil (+24.2 percent to US$141.54); San Francisco, California (+13.9 percent to US$155.14); and Rio de Janeiro, Brazil (+13.0 percent to US$205.23). Vancouver ended the year virtually flat in ADR with a 0.9-percent decrease to US$143.84, reporting the only decrease in that metric.
Sao Paulo (+27.8 percent to US$96.16) and Rio de Janeiro (+21.1 percent to US$155.35) experienced the largest RevPAR increases in 2011. Vancouver was the only market to report a RevPAR decrease, falling 2.7 percent to US$95.74.