Global Leisure Hotel Rates Increase Record +8.3% in December
The global hotel market enjoyed record increases over 2010 in the average daily rates (ADR) paid by consumers during December 2011, according to Pegasus Solutions. Data released today in The Pegasus View indicates leisure hotel rates grew +8.3, while the corporate market realized more moderate rate gains of +3.2% over 2010.
For North America, leisure rates climbed a near-record +6.3%, second only to June's +6.5% increase, as markets outside North America returned an impressive +7.5% jump above December 2010. Corporate rates in North America beat the global increase with +5.4%, while the rise outside of North America was +1.7%.