ITB Berlin 2012- Modes de consommation des voyageurs européens - European Consumer Trends : the only constant is change

Europeans are resilient when it comes to maintaining holiday travel as part of their lifestyles, but they do still make trade-offs when they must. As uncertainty clouds the core of traveler confidence, technology continues to reshape the process of how they are making decisions. Understanding consumer preferences and priorities is critical for travel companies hoping to seize opportunities by adapting to the ever changing marketplace. Gain insight into how travelers in France, Germany and the U.K. are making travel decisions, and how new technologies are being used help to form those decisions.
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 Speaker:
Carroll Rheem, Director, Research, PhoCusWright Inc.
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