New York espère atteindre 55 millions de visiteurs en 2012 (NYC tourism has new goal : 55 M annual visitors)
New York City's tourism agency has a new annual goal of 55 million visitors by 2015, and it's planning to reach that by appealing to a specific demographic: young people.
NYC and Company, the city's tourism and marketing arm, announced the new goal Wednesday as it unveiled NYC 30, a new marketing effort directed at travelers ages 18 to 29. The city hopes to attract an additional 1 million young visitors in the next five years.
The plan was announced at ITB Berlin, a travel trade convention in Germany.
The initiative will encourage youth to travel to New York by promoting discounted offers and highlighting what makes the five boroughs a hub for young travelers. On the city's tourism website, a new page beckons to young people by advertising attractions like the city's best slices of pizza, vintage clothing shops and night clubs.