Un milliard de touristes sont la clé pour la création d'emplois et stimuler l'économie (One billion tourists key to creating jobs and stimulating the economy)
The one billion international tourists expected to travel this year are a vital force for economic growth and social welfare said UNWTO Secretary-General, Taleb Rifai, opening the ITB Travel Trade Show (Berlin, Germany, 6 March 2012).
By the end of 2012, one seventh of the world's population will have crossed international borders as tourists in a single year, said Mr. Rifai in his keynote speech at the official opening of ITB.
This extraordinary number will contribute to more jobs, higher income possibilities and countless opportunities for development, so critical at this time of economic uncertainty, he added.
"With growth comes responsibility," continued Mr. Rifai. Tourism, if properly planned and managed, can be one of the most promising sectors for achieving a more economically, environmentally and socially sustainable future, he said.
Imagine how business models would be transformed if one billion people demanded sustainable practices from hotels and tour operators. Imagine how many would benefit if one billion people bought local produce or hired a local guide. These are small actions, but given the size of our sector, their impact would be huge.